Joe Perillo - Owner As a young boy growing up in Chicago’s Italian neighborhood, Joe Perillo had only dreamed about owning a nice car one day. At the ripe age of twenty, he landed a job selling cars in Tacoma, WA while he was finishing up his three-year service in the army. There, he met his bride of 48 years, Pat, and moved back to Chicago to fulfill his passion of selling Cadillac automobiles. He eventually became the number one Cadillac salesman in the nation.
After a short stint at the Chicago Board of Trade, he came to the conclusion that it was cars and, most importantly, making people happy that really drove him to succeed. He purchased a Pontiac dealership in 1975 in a fairly obscure area on Diversey Ave., now located in Lincoln Park. He turned a failed business into a very successful one within a five-year period. This allowed him the opportunity to apply for the first BMW franchise in Chicago.
He opened his BMW store on Halsted St. in 1981. Since that time, he has moved his BMW store to the Gold Coast area on Clark and Maple and has acquired many different luxury lines including Bentley, Lamborghini, Bugatti, Rolls Royce, and Maserati. Perillo is widely recognized throughout the region and ranks number one in the Mid-West region.
Perillo BMW is unique because it is still a family owned and operated business, unlike most dealers who have sold out to large corporations. The customer appreciates that ownership is very hands-on and makes them feel as if they are family. Joe, his wife Pat, and son Joseph are all are hands on with day to day operations. His daughter, Trish, is now the new Managing Director. Joe is the proud grandpa to two granddaughters and is expecting a new grandson coming in June, Joseph Perillo III. Maybe one day they will be involved with the business, as well.
Mr. Perillo attributes his success to his ability to hire the best employees who are totally committed to the customer. He lives by the Golden Rule- to treat the customers and others, as you would like to be treated.
Welcome to Perillo BMW! Our dealership proudly serves customers of the greater Chicago area, offering an extensive selection of new BMW cars as well as great used cars available for even better prices. Drive home the X5, M3, or brand new i3 today for a great price. Friendly sales staff works personally with each customer to make sure they find exactly what they are looking for. If price is a concern, our financial specialists are trained to work with customers to find the best payment plan and prices for their lifestyle.
If your car is in need of a service, Perillo BMW’s service and parts departments are here to help. From an oil change to major repairs, our trained technicians will work hard to get your car back in tip-top shape. 100% customer satisfaction is guaranteed, ensuring that you drive your car away looking and feeling like new. The department keeps high quality BMW parts in stock, using the same parts you vehicle was built with for repairs.